Organization Description: [Please share any context around your organization and how this project coincides with wider Organizational goals]

RizeAthlete – Customer Insights & Dashboard Development:

Project Overview

This project focuses on analyzing athlete and user behavior within the RizeAthlete platform to develop a dynamic data dashboard that provides real-time insights to support strategic decision-making. Learners will clean and prepare athlete engagement and NIL-related data, conduct exploratory and trend analysis, and design an interactive dashboard using tools such as Looker Studio, Tableau, or Power BI.

The final deliverables will include:

• A fully functional dashboard tailored for athletes, coaches, and sponsors
• A business insights report highlighting user trends and growth opportunities
• A summary presentation for stakeholders, partners, and funders

Project Duration:

6 Weeks

Total Project Hours:

150

Project Hours Per Learner:

30

RizeAthlete: Customer Insights & Dashboard Development

Project Scope & Expectations

Learner Engagement & Responsibilities

Learners will gain hands-on experience with real-world data as they support the RizeAthlete team in building a powerful insights dashboard to drive athlete development, NIL tracking, and strategic partnerships. Tasks include:

• Data Cleaning & Preparation
• Clean customer interaction datasets such as platform usage, NIL engagement, athlete profiles, or survey responses.
• Exploratory Data Analysis (EDA)
• Conduct analysis to uncover trends, outliers, and correlations in user behavior, social media engagement, and NIL valuation.
• KPI Definition & Dashboard Planning
• Identify Key Performance Indicators aligned with RizeAthlete’s mission (e.g., NIL deal flow, social media growth, content engagement, etc.) and create dashboard wireframes.
• Dashboard Development
• Build an interactive dashboard using Looker Studio, Tableau, or Power BI with filtering and drill-down capabilities.
• Insight Generation & Presentation
• Translate dashboard findings into actionable insights and recommendations that align with strategic goals in branding, marketing, retention, or sponsor ROI.

Project Timeline & Deliverables

Week 1: Project Kickoff & Data Cleaning

(~2 hours per learner)

• Review project objectives, datasets, and tools
• Clean and validate data (remove duplicates, handle nulls, ensure structure)
• Create a data dictionary

Week 2: Exploratory Data Analysis (EDA)

(~4 hours per learner)

• Conduct summary statistics using Python, SQL, or Excel
• Visualize patterns and identify outliers
• Deliverable: Exploratory Data Analysis Report

Week 3: Dashboard Wireframing & KPI Selection

(~6 hours per learner)

• Define KPIs such as NIL growth, brand influence, platform activity
• Sketch dashboard layout and key visualization types
• Deliverable: Dashboard Wireframe & KPI Plan

Week 4: Dashboard Development

(~6 hours per learner)

• Develop interactive dashboard using selected platform
• Integrate filtering, visualization, and real-time interaction
• Deliverable: Draft Interactive Dashboard

Week 5: Business Insights & Recommendations

(~6 hours per learner)

• Analyze visuals to draw insights
• Align findings with business goals (e.g., engagement, sponsorship ROI, brand building)
• Deliverable: Business Insights & Recommendations Report

Week 6: Final Presentation & Dashboard Demo

(~6 hours per learner)

• Finalize dashboard and reports
• Present findings to RizeAthlete team and stakeholders
• Deliverables:
• Final Dashboard (live or exported)
• Business Insights Report
• Presentation Deck

Final Deliverables

• ✅ Cleaned Dataset & Data Dictionary
• ✅ Exploratory Data Analysis Report
• ✅ Dashboard Wireframe & KPI Plan
• ✅ Interactive Dashboard
• ✅ Business Insights & Recommendations Report
• ✅ Final Presentation Deck

Working Expectations

Learners will gain practical, resume-ready experience through meaningful deliverables tied to RizeAthlete’s real-world objectives. In return, RizeAthlete will provide:

• Clear project scope, timely communication, and weekly feedback
• Mentorship and access to strategic insight around NIL, branding, and analytics
• Collaboration with the AscentUP team to ensure an enriching experience

Let me know if you’d like this formatted into a PDF or slide deck version for onboarding, cohort materials, or to present to partners.