The Education Assessment System is seeking to develop a comprehensive pitch deck that will enhance its strategic positioning in the educational technology market. The primary goal of this project is to conduct a competitive analysis to understand the current market landscape and identify key competitors. Additionally, the project will involve calculating the Total Addressable Market (TAM) and Serviceable Available Market (SAM) to quantify the market potential. The project will also explore potential avenues for product expansion, assessing the viability of new features or markets. This project provides an opportunity for learners to apply their knowledge of market research, data analysis, and strategic planning to a real-world scenario. The tasks are closely related and designed to be completed by a team of learners specializing in business or marketing.

The project deliverables will include a detailed pitch deck that encompasses the following components: a competitive analysis report highlighting key competitors and market positioning, a TAM/SAM analysis with supporting data and calculations, and a strategic assessment of product expansion opportunities. The pitch deck should be visually engaging and professionally formatted, ready for presentation to stakeholders. Additionally, a brief written summary of the findings and recommendations should accompany the pitch deck.