We'd like students to focus on a number of areas, but SEO, Google Analytics, and Marketing Automation would be the key areas. There's also an opportunity to focus on content strategy for blogs etc, and social media as well.

Phase 1 – Project Plan: Students will meet with organization representative(s) to understand your goals, devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit an Inbound Digital Marketing report, outlining your B2B marketing strategy. Groups will present their findings and recommendations in class, which your representatives are encouraged to attend. The report and presentation will include:

• Market Analysis & Goals.
• Targeting & Campaign.
• Inbound Marketing Strategy.