Work Integrated Learning Project (Market Research)

Closed
Nikisar Inc
Mississauga, Ontario, Canada
DM
Managing Partner
(4)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Product management Market research Operations Competitive analysis Market expansion
Skills
target audience content creation data analysis market research
Project scope
What is the main goal for this project?

The main goal for the project is to conduct market research to understand the target audience for Nikisar Inc's short stories and to identify potential opportunities for growth and engagement within the community.


This will involve several different steps for the students, including:


- Conducting surveys and interviews with community members to gather insights on their preferences and interests.


- Analyzing the data collected to identify trends and patterns that can inform future content creation.


- Researching competitors and similar media and production houses to understand the market landscape.


- Creating a comprehensive report with recommendations for potential strategies and initiatives based on the market research findings.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- Completed surveys and interview data from the community members.


- Data analysis and identification of key insights and trends.


- A comprehensive report with recommendations for potential strategies and initiatives based on the market research findings.



Final deliverables:


- A detailed report outlining the market research findings and recommendations.


- Presentation of the findings and recommendations to the Nikisar Inc team.


Supported causes
Peace, justice and strong institutions
About the company

Nikisar Inc is a media and production house that creates short stories for the purpose of social justice in the community. It uses the community members as the cast to bring about real life on screen. Nikisar Inc believes that cinema can be used as an instrument for change .