Virtual Internship: Marketing for Production Company

Closed
Immortal Reign Entertainment
Culver City, California, United States
Founder, Managing Producer, Director
Project
Academic experience
120 hours per learner
Learner
United States
Intermediate level

Project scope

Categories
Branding & style guides Market research Advertising Digital marketing Search engine optimization
Skills
target market value propositions communication sales prospecting marketing branding market segmentation auditing
Details

The primary focus for the student will be: To increase Immortal Reign Entertainment's social media presence, cast & crew of its projects, promote content, gain followers, and increase engagement.

  • Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
  • Recommend changes to advertising and PR materials
  • Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
  • Provide content suggestions and recommendations to increase search visibility.
  • Conduct an audit of our current social media presence and/or other current communication channel(s).
  • Define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.

Deliverables

Our goal at the end of this experience is: In our efforts to target our ideal consumer, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target market once identified.

  • Improve our brand's presence and capture greater market share.
  • Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
  • Help us generate more traffic and revenue through search engines.
  • Effectively promote our brand through compelling content on a weekly schedule.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. For over a decade he managed, the multimedia production studio, directed, and produced videos, produced live events, ran social media campaigns, and trained young producers on the job, who now work at Dreamworks, MGM, and Disney to name a few. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern(s) using these communication tools: (Email/Riipen messaging)

Primary contact: (Vince, Founder/Producer)

Secondary contact: (Abigail, Assistant)

About the company

Company
Culver City, California, United States
Entertainment

Immortal Reign Entertainment is a full service production company based in Culver City, California. We tell stories, produce films, shoot videos, and compose music for audiences eager for new narratives from diverse creators with different perspectives. Immortal Reign partners with writers, production companies, and creatives to bring fresh compelling stories to market that captures the human spirit, inspires greatness, and engages the mind.