Positions available: 2 students individually or in a team

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimization (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Determining if any content changes are required for our website and if so, creating engaging content

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• To be known as the company that people think of for fun tours and experiences, when visiting the Blue Mountain and Collingwood area.

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Two-way communication is necessary to ensure that the scope and objectives are clear, so initially we can set up video conferencing on the Riipen platform. From there, weekly or bi-weekly updates can be given. A company rep will be available at all times to answer any of your questions by email or on the Riipen platform. Any information that you require to tackle this project will be made available to you from our company.