Leo Charter Services aims to enhance its online presence and boost customer engagement through a targeted social media marketing campaign. The project focuses on creating compelling content for platforms like Meta and TikTok to effectively reach and engage the target audience. The goal is to increase brand awareness, attract new followers, and ultimately convert these interactions into sales. By leveraging classroom knowledge of digital marketing strategies, learners will develop a series of quality and effective posts and reels that highlight the unique offerings of Leo Charter Services. The project will also involve analyzing current engagement metrics to identify areas for improvement and tailoring content to better resonate with potential customers. This initiative will provide learners with practical experience in crafting and executing a social media strategy that aligns with business objectives.

The project deliverables include a comprehensive social media content plan and a series of engaging posts and reels tailored for Meta and TikTok. Learners will also provide a report analyzing engagement metrics before and after the campaign, offering insights and recommendations for future strategies. Additionally, a presentation summarizing the campaign's impact and effectiveness will be prepared for Leo Charter Services.