Marketing Plan For Baby Boomer Demographic
Closed
Project
Academic experience
40 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Marketing strategySkills
digital marketing branding sales & marketing marketing strategyFor this project, students will need to:
- Understand our brand and mission.
- Defining the theme(s) and message(s) to be communicated and the most effective execution strategy for 70+ year olds.
- Developing strategies to increase exposure through word of mouth or other creative methods to promote our product and services.
- Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets
- Identifying best practices to reach this target audience.
- We want to increase our brand awareness through a mission-aligned marketing campaign that works within our budget and time constraints.
No deliverables exist for this project.
No mentorship exists for this project.
About the company
Company
Travel & tourism
Founded in 2008, Artful Journeys brings people from the world community closer together by offering in-depth exploration of art, whether it be cooking, music, painting, or art history, at a geographical point, which enhances the exploration of that art. We strive to make one’s life more beautiful and believe that art promotes beauty.
Through the focus of art, workshops, and with the trained eye, hand, or ear of our expert faculty, an Artful Journey educates and enlivens all five senses, provides exhilarating experiences, brings people closer together, and helps people realize that we are part of a vast global community.