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Marketing Strategy for New Denim Line

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Main contact
Goodin Realizations
Goodin Realizations
Ottawa, Ontario, Canada
Duane Goodin
Duane Goodin
Managing Director
Project
80 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Marketing strategy Market research
Skills
marketing strategies target market content marketing brand strategy social media strategy social media
Details

Belaca Beauty is a new denim line for curvy women. The client wants to create a new brand that will stand out in the market, understand the current market for denim for curvy women, and determine a social media strategy to build a following before launching the new denim line. Accordingly, we are to develop a market strategy that outlines the brand strategy for Belaca Beauty, assess the market, identify competitors in the space, profile our target customer, develop messaging and outline a social media and content marketing strategy to build awareness and a loyal online community that will enable our client to launch a successful brand.

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • What should be the brand strategy for our company?
  • How do we promote our company?
  • What is the denim industry like?
  • Who are our competitors?
  • How can we identify and attract our ideal customer?
  • What messaging should we use?
  • Which social media channels and strategies should we utilize?
Deliverables
No deliverables exist for this project.
Mentorship

Will provide mentorship on an as needed basis.

About the company

Company
http://www.goodinrealizations.com
Ottawa, Ontario, Canada
0 - 1 employees
Marketing & advertising

Goodin Realizations is a market research-based consultancy delivering the facts and strategy you need to succeed. We work closely with clients to understand their business and their goals, and tailor research to respond to their specific business needs. We help our clients: build stronger, lasting relationships with their customers; deliver products and services that their customers love; and, grow their brand. Our “insights for success” are our client's competitive advantage. We provide clients with a strategy to move forward and deliver the best customer experience.