Social Media and Email Marketing Strategy for Jewelust
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
brand awareness marketing content creation pinterest social media strategy email marketing social media instagramJewelust, a company specializing in unique and handcrafted jewellery is looking for a student to help with social media and marketing emails.
The goal of this project is to strengthen Jewelust’s digital presence by developing a cohesive social media and email marketing strategy, supported by high-quality content creation. The student will help grow audience engagement, build brand awareness, and communicate Jewelust’s values—sustainability, representation, and creativity—through thoughtful storytelling and design.
- Social media strategy brief (1–2 pages)
- 2-month content calendar (including post ideas, copy, hashtags, and design assets)
- 20+ completed social media assets (graphics and/or video)
- 3–4 drafted marketing emails with subject lines and copy, formatted for use
- Email campaign schedule and content suggestions
- Pinterest strategy mini-guide and 10+ pin designs
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Jewelust is a Toronto-based artisanal jewellery brand. Crafting unique, sustainable, and personalized pieces, we're dedicated to empowering individuality and celebrating diversity through timeless designs and craftsmanship. If you're inspired by creativity, sustainability, and the art of storytelling through jewellery, come be a part of our journey at Jewelust.
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