Strategy and Digital Marketing Plan for a Wellness Tech Startup
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables include:
- A Situation Analysis.
- A Branding Guide.
- Communications Designs (ex. letterhead, business cards, etc.).
- Digital Marketing Strategy and Plan
- A Responsive Website (minimum of 5 web pages).
- A Campaign Plan Book.
- What is the main goal for this project?
-
We are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
- What tasks will learners need to complete to achieve the project goal?
-
Final deliverables include:
- A Situation Analysis.
- A Branding Guide.
- Communications Designs (ex. letterhead, business cards, etc.).
- Digital Marketing Strategy and Plan
- A Responsive Website (minimum of 5 web pages).
- A Campaign Plan Book.
About the company
- https://digitalintrospection.io
- 2 - 10 employees
- Technology
Digital Introspection (DI) is a new well-being tech start up developing an accessible solution that empowers professional women everywhere to live a fulfilled and balanced life. The product is a personal development and productivity program with an enabling mobile app. Completed as part of a women cohort, a 12-week, self-paced digital playbook guides members to learn about, adapt and adopt best prioritization practices and fundamental body and mind habits.