Marketing Strategy & Analysis

Closed
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Marketing strategy
Skills
competitor analysis market opportunity competitive analysis business strategy marketing strategy
Details

It’s important for us to have a better understanding of our customer base, how they perceive us & our offerings as well as our competitors. We want to know our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

  • A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
  • Building a competition portfolio of our competitors, their features, services, price, and logistics.
  • Analyzing opportunities for growth (future markets or untapped ones).
  • Recommendations on a marketing strategy within our budget
  • Review of market trends within our industry
  • Review & recommendations on our pricing as it compares to competitors & the market

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.

 


Deliverables
No deliverables exist for this project.

About the company

Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.