Email Marketing Campaign

Closed
Global Connect Express Inc
Calgary, Alberta, Canada
Owner
(13)
3
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Marketing strategy Marketing analytics
Skills
newsletters email marketing
Details

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
  • Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
  • Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
  • Identifying metrics to monitor throughout the campaign.
  • Bonus steps in the process would also include:

Identifying ways to personalize emails for customers based on market segmentation.

Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Identification of suitable email types and content
  • Understanding of factors affecting emails’ effectiveness
  • Identification of metrics to monitor the campaign’s success

Bonus steps would include:

  • Recommending strategies to personalize emails

Final deliverables should include

  • A 10-minute presentation
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and email marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Individual & family services, Transport, trucking & railroad, Travel & tourism

Global Connect Express Inc. is a company specializing in importing high-quality African food products and providing delivery, export, and payment services in Canada. With over 10 years of experience, they aim to make authentic African ingredients easily accessible to enrich Canadian culinary experiences. They offer affordable and efficient logistics solutions with swift deliveries, and their services include delivery, export, and payment solutions.