We are especially interested in targeting millennials, to let them know what a credit union is, how we differ from banks, and how we can provide them with the financial products and services they are interested in. What is the best strategy for reaching them? What are the best digital tactics?

Knowledge of and interest in personal finance would be helpful. Knowledge of numerous digital platforms would be very helpful (ex. Google Adwords, all types of social media, etc.).

We offer students an opportunity to have an immediate impact on our marketing efforts and they may see their findings in action! Students will present their findings to our senior management team and will network with leaders of our financial institution. We will provide a catered lunch, and a tour of our beautiful new corporate headquarters, located in Kitchener (just off the 401).

The students will submit a Digital Marketing Report specifically addressing your unique challege. They will also do a formal presentation of their findings and results.