In today's rapidly evolving market, understanding the competitive landscape is crucial for maintaining a strategic edge. This project aims to provide Lumi with a comprehensive analysis of its competitors, focusing on their features and capabilities. The goal is to identify key strengths and weaknesses of Lumi's solutions compared to those of its main competitors. By conducting this analysis, learners will apply their classroom knowledge of market research and strategic analysis to real-world scenarios. The project involves gathering data on competitors, evaluating their offerings, and synthesizing this information into actionable insights. This will help Lumi refine its strategies and enhance its competitive positioning in the industry.

- Conduct a thorough market research on Lumi's key competitors.

- Analyze the features and capabilities of competitors' solutions.

- Identify and evaluate the strengths and weaknesses of Lumi's solutions in comparison.

- Synthesize findings into a comprehensive report with actionable insights.

The deliverables for this project include a detailed report and a presentation summarizing the findings. The report should provide a clear comparison of Lumi's solutions against its competitors, highlighting strengths and weaknesses. Additionally, the presentation should effectively communicate the key insights and recommendations to Lumi's stakeholders.

- A comprehensive report detailing the competitive analysis.

- A presentation summarizing key findings and recommendations.

- Actionable insights for Lumi to enhance its market positioning.