Our logo should be a visual representation of our values, voice, and services. We want to ensure that we have specific rules and tools to apply this new brand component in a professional and design-friendly manner.

We believe this project will require:

• Defining our brand voice and values to translate into logo designs.
• Developing several logo variations for us to choose from.
• Researching our competitors to determine a unique, but correlated design.
• Researching our brand’s mission and vision to develop a consistent visual representation.
• A Logo acceptable cross culturally and globally.

We want to have a logo that is a positive portrayal of our organization, which can be used consistently across a variety of media.

The final deliverables should take the form of:

• A Logo acceptable cross culturally and globally.
• A final report including logos
• Usage Guidelines

Students will connect directly with the employer for mentorship and supervision throughout the project.

Zoom meetings to discuss branding and ideas.