Launch Strategies

Closed
Alley Kat Brewing Company
Edmonton, Alberta, Canada
Front of House Supervisor
3
Project
Academic experience
50 hours per learner
Learner
Alberta, Canada
Intermediate level

Project scope

Categories
Market research Sales strategy Marketing strategy
Skills
branding research
Details

We are looking for branding research and launch strategies for upcoming brews.

Deliverables
No deliverables exist for this project.

About the company

Company
Edmonton, Alberta, Canada
0 - 1 employees
Food & beverage

Alley Kat Brewing is Edmonton’s original craft brewery (and the fourth in Alberta), brewing with unmatched quality, flavour, and innovation since 1995.
We brew the way beer was meant to be brewed, using four main ingredients – water, malt, hops, and yeast – to produce exceptional, flavourful, high-quality craft beer! We are and have always been locally owned and believe in supporting other local producers of high-quality products.

Our six main brews are available year-round: Aprikat Apricot Ale, Scona Gold Kölsch, Fish Bone New England IPA, Main Squeeze Grapefruit Ale, Full Moon Pale Ale, and Buena Vista Brown Ale. We also brew seasonal beers and two rotating series: Back Alley Brews & Dragon Double IPA Series.