Gathering Market Insight within the Healthcare Industry
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Project scope
Categories
Market research Marketing strategySkills
healthcare industry knowledge health information systems (his) marketing patient identification and matching marketing research market research researchCompany Profile:
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health information systems for over 50 years. Every year, we help keep patients safe through the proper identification of over 10 million Canadian patients.
Project Description:
Medirex Systems is looking for bright marketing individuals to conduct market research and gain insight into patient engagement and patient identification within the healthcare industry. The team will use its marketing research to create a well-organized report of the key findings.
The topic for students to research includes:
- What do patients look for when wanting to stay engaged during their healthcare journey?
- The impact of real-time feedback for hospitals and its significance to their patient experience programs
Research activities can include, but are not limited to the following:
- Key statistics related to the topic/question to be answered
- Pictures, videos, and other visual representations to further convey the message
The students will also provide recommendations for popular keywords/buzzwords and descriptions used within the healthcare industry in various pieces of content.
Medirex’s Marketing Lead will oversee the project and assist the students with any questions they have or support they require. Students will receive personal recommendations on LinkedIn and for future opportunities. For additional support, contact social@medirex.com
About the company
Medirex Systems Inc. (Medirex) is a Canadian owned and operated business that has connected patients to health informatics systems (HIS) for more than 50 years. We ensure patient safety through effective patient identification, and make it easy to manage your patient links – while always staying secure and affordable. And, we continuously improve and iterate based on robust feedback and analytics gathering.
We began as a small company offering custom forms to improve business processes in the healthcare sector. For years, we redesigned forms until technological change impacted the business environment leading to forms being mostly replaced by software solutions. Medirex embraced this change and adapted its solutions to manage patient safety through effective patient identification, and cultivate patient connections with ease, security and no errors. We are now recognized as a leader in patient connection solutions not only in Canada but also abroad.
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