PopIn Social Media Content Strategy
Project scope
Categories
Communications Competitive analysis Digital marketing Marketing strategy Social media marketingSkills
target audience social media trends infographics blog posts content creation competitive analysis content strategy social media content digital marketingPopIn, a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations.
We aim to enhance its user engagement through innovative content creation. The project focuses on developing a comprehensive content strategy tailored to PopIn's target audience. The goal is to create engaging, relevant, and shareable content that aligns with PopIn's brand identity and values. Learners will analyze current social media trends, identify key audience demographics, and develop a content calendar that includes diverse content types such as videos, infographics, and blog posts.
The project will also involve researching competitor strategies to identify opportunities for differentiation. By applying classroom knowledge of digital marketing and content creation, learners will gain practical experience in developing a strategic approach to social media content.
- Analyze current social media trends and audience demographics.
- Develop a content calendar with diverse content types.
- Research competitor strategies for differentiation.
The project deliverables include a detailed content strategy document outlining the proposed content types, themes, and posting schedule. Additionally, learners will present a content calendar for a three-month period, showcasing a variety of content formats. A final presentation will summarize the strategy and highlight key insights gained during the project.
- Content strategy document with proposed themes and schedule.
- Three-month content calendar with diverse formats.
- Final presentation summarizing strategy and insights.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
PopIn is your go-to app for making connections on the fly, right where you are.
PopIn is like the Craigslist of networking, a handy tool for quickly connecting with people at events, bars, or even buildings. Unlike massive community platforms like LinkedIn, PopIn is simple and focused—helping you see who's around inside your trusted circle and make connections instantly without all the noise of big community networks.