Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Demonstrate an understanding of Common Owner's target market, current approach to that market, and business goals
• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google for our target market
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

• Identify important digital marketing metrics to measure, gather a baseline of these metrics, and set goals for them
• Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
• Identifying additional content that can support social media content efforts, such as blog post topics

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

• Identify important digital marketing metrics used to measure the impact of the social media plan
• Tailoring the content calendar to our customers' activity levels on different times and days.
• Creating a content outline for additional blog posts that we should have created to support digital marketing efforts

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What are the businesses goals, target market, and personas?
• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.