King & Park Social Media Campaign
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing Marketing analyticsSkills
target audience social media campaigns social media social media strategy search engine optimizationThe main goal for this project is to create a successful social media campaign for King & Park. This will involve several different steps for the students, including:
- Developing a comprehensive social media strategy for King & Park.
- Creating engaging content for the social media platforms.
- Developing an SEO strategy to help King & Park reach its target audience.
- Monitoring and analyzing the performance of the social media campaigns.
- Identifying areas for improvement and making necessary adjustments.
By the end of the project, students should demonstrate:
- Knowledge of the target audience and the social media platforms.
- Ability to create engaging content for the social media platforms.
- Understanding of SEO strategies and how to apply them.
- Ability to monitor and analyze the performance of the social media campaigns.
- Identification of areas for improvement and making necessary adjustments.
Final deliverables should include:
- A comprehensive social media strategy.
- Engaging content for the social media platforms.
- An SEO strategy to help King & Park reach its target audience.
- A report on the performance of the social media campaigns.
- Recommendations for areas of improvement.
Learners will get real time experience working on their own and as part of a growing team. As we are a new company, a learner will have the ability to make their own recommendations and decisions (subject to some approval), with the ability to be creative.
Working hand in hand with the President, learners will have access to the companies software systems and tools to learn the industry details.
About the company
King & Park is bringing a different look to the property management industry. We are a community based, people first company where transparency is King.
We are focused on using new tech to improve building efficiency, revenue, and tenant satisfaction.
Our use of building sensors allow us to collect real time data, which drives data driven property management decisions.
Above all, we bring a youthful energetic energy to what can be a very stiff industry. We are the new generation of property managers ready to usher buildings into a more profitable and green friendly future.