Optimize Wholesome360 Website and scale conversion..

Closed
Main contact
Wholesome 360 Inc.
Chicago, Illinois, United States
Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy
Skills
target audience copywriting value propositions form fields google analytics communication user research behavioral analytics user preferences data-driven decision making
Details
  1. Refine Content:
  • Conduct thorough market research to better understand the target audience and their needs.
  • Rewrite website content to clearly communicate the value proposition, benefits, and unique selling points.
  • Utilize persuasive copywriting techniques to create compelling and persuasive messaging that resonates with visitors.
  1. Optimize Conversion Funnel:
  • Simplify and streamline the conversion process by removing unnecessary form fields and steps.
  • Incorporate trust signals such as customer testimonials, security badges, and guarantees to build credibility and trust.
  • Craft clear and compelling calls-to-action that guide visitors towards desired conversion actions.
  1. Implement Tracking and Analytics:
  • Set up comprehensive tracking and analytics tools (e.g., Google Analytics) to monitor user behavior, identify bottlenecks, and track conversion goals.
  • Analyze data regularly to gain insights into user preferences, behaviors, and conversion patterns.
  • Use data-driven decision-making to continuously optimize the website and improve conversion rates.
  1. A/B Testing and Iteration:
  • Conduct A/B tests on key elements such as headlines, call-to-action buttons, and landing page layouts.
  • Evaluate test results and implement winning variations to iteratively improve conversion rates.


Deliverables
  1. Refine Content:
  • Conduct thorough market research to better understand the target audience and their needs.
  • Rewrite website content to clearly communicate the value proposition, benefits, and unique selling points.
  • Utilize persuasive copywriting techniques to create compelling and persuasive messaging that resonates with visitors.
  1. Optimize Conversion Funnel:
  • Simplify and streamline the conversion process by removing unnecessary form fields and steps.
  • Incorporate trust signals such as customer testimonials, security badges, and guarantees to build credibility and trust.
  • Craft clear and compelling calls-to-action that guide visitors towards desired conversion actions.
  1. Implement Tracking and Analytics:
  • Set up comprehensive tracking and analytics tools (e.g., Google Analytics) to monitor user behavior, identify bottlenecks, and track conversion goals.
  • Analyze data regularly to gain insights into user preferences, behaviors, and conversion patterns.
  • Use data-driven decision-making to continuously optimize the website and improve conversion rates.
  1. A/B Testing and Iteration:
  • Conduct A/B tests on key elements such as headlines, call-to-action buttons, and landing page layouts.
  • Evaluate test results and implement winning variations to iteratively improve conversion rates.


Mentorship

Any investment needed to complete this project will be made available.

About the company

Company
Chicago, Illinois, United States
Food & beverage

A Chicago based catering and weekly meal delivery.