We are launching a new category of products - bath. The category will include towels and robes and we are looking for marketing strategy to launch. Our team is looking to develop a comprehensive marketing strategy to increase traffic to our website and social media channels. We want to optimize our search engine results and create an engaging social media content calendar to drive traffic to our pages. The students will be required to research relevant keywords and SEO requirements to improve our search engine ranking. They will also be responsible for developing a content calendar that aligns with our target audience's interests and schedule for optimal engagement. Additionally, the students will create compelling social media content that incorporates efficient keywords and follows the content calendar. We would like students to analyze our social media analytics to tailor the content calendar to our customers' behavior, rather than relying on general trends.

1. Conduct market research to determine the most influential people to partner for promotion of our new bath products.
2. Develop a marketing strategy for promoting the new bath products.
3. Compile a list of the most relevant SEO keywords for the new category of bath products.
4. Create a content calendar to drive traffic to our social media pages and website for the new bath products.
5. Prepare a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
6. Create engaging social media posts and website content using the most efficient SEO keywords for the new bath products.
7. Bonus steps would include tailoring the content calendar to our customers' activity levels on different times and days.
8. Final deliverables should include a report containing the most relevant SEO keywords for the new category of bath products and a content calendar, as well as designs and writing for several social media posts and website content to be uploaded as per the content calendar.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?