Square Solar Inc. is different from other solar energy companies, we focus on decentralized solar energy systems. We encourage DIYer self-built solar energy systems to power devices with less energy such as cellphones and computers. With much less initial investment and a simplified solar power system, we make solar power affordable and therefore accessible for the mainstream customer.

The proposed venture is an innovative puzzle-like solar panel allowing customers to install their own solar system of any size and shape to fulfill their various energy needs. By using special square-shaped panel connectors, tiles can connect seamlessly with each other without extra wires, making the tiles more stable in relation to their power output compared to existing panels

The scope of this project is to conduct primary market research within North America to chalk out a detailed customer archetype. The archetype will then be used in order to create an initial marketing plan – mainly focused on digital marketing. To enhance the experience with the product, we also need to collect further data about the electrical basic knowledge of each type. The gathered data will allow us to create additional services for customers to reduce roadblocks in the DIY installment process.

The process is organized in sequence with the following subtasks:

1) Qualitative Research (3-4 weeks)

Conducting 5 interviews within the target audience of each potential customer archetype to learn more about the current state and unknown unknowns. The data will then be used to create a questionnaire for quantitative research.

2) Quantitative Research (3-4 weeks)

Following the interviews, an online questionnaire will be created to get quantitative insights. This will allow us to get a first impression of the proportion of the various customer archetypes and validate further assumptions.

The objective of this survey is to collect additional data. The minimum target number of surveys is 30 respondents in both Canada and the U.S.

3) Data Analysis and Marketing Plan (3-4 weeks)

The gathered data needs to be analyzed to find possible correlations between customer archetypes, electrical knowledge, demographics and psychographics. Based on this analysis, customer archetypes and an initial marketing plan should be created. The initial marketing plan should be short-term and include A/B testing.

The company sale and marketing team will offer mentorship on the research which will be working on