The objective of this project is to enhance the social media presence of Acclivity Contracting Group Inc. (ACG) by developing a comprehensive 90-day content calendar that aligns with the company's brand goals and seasonal promotions. The project aims to optimize ACG's existing social media accounts on Instagram, Facebook, and LinkedIn, while also establishing a presence on TikTok. Learners will design visually compelling content using tools like Canva, ensuring that the content is engaging and brand consistent. Additionally, the project involves supporting the launch and tracking of a paid advertising campaign, such as Meta Ads, to increase brand visibility and engagement. The team will also provide analytics and performance reporting, offering recommendations for future improvements for this start-up. This project allows learners to apply their classroom knowledge in digital marketing and social media management to a real-world scenario, enhancing their skills in content creation, campaign strategy, and data analysis.

The project deliverables include a comprehensive Social Media Audit, which analyzes current platforms, competitors, and provides growth suggestions. A detailed Content Calendar will outline twelve weeks of planned posts, stories, and reels. Students will assist in creating Visual Content Assets, including branded graphics and short-form videos. A Campaign Strategy proposal will detail at least one paid social campaign with estimated budget and KPI targets. Finally, an Engagement & Growth Report will present performance metrics, insights, and recommendations for future social media strategies.