The goal of this project is to develop and implement a comprehensive digital marketing strategy for Miracle Cleans, aiming to significantly increase online visibility and drive substantial traffic to the website through effective use of Google and social media channels.

Market Research:

• Conduct research to understand the target audience and competitive landscape.
• Identify the best digital marketing channels and strategies for Miracle Cleans.

Google Marketing:

• Develop and implement a Google Ads campaign to drive targeted traffic.
• Optimize Google My Business profile for local SEO.

Social Media Marketing:

• Create and manage social media accounts on platforms such as Facebook, Instagram, and Twitter.
• Develop a content calendar and create engaging posts to build a social media presence.

Content Marketing:

• Develop blog posts, articles, and other content that can be shared on the website and social media.
• Use content marketing to attract and engage the target audience.

Performance Monitoring and Optimization:

• Track the performance of digital marketing campaigns using analytics tools.
• Continuously optimize campaigns based on performance data to improve results.

Outcome:

• A comprehensive digital marketing strategy that increases online visibility, drives targeted traffic to the Miracle Cleans website, and enhances brand presence on Google and social media platforms.

Learners will receive guidance from experienced mentors, regular feedback, and access to essential tools and technology. They will also have access to relevant data, technical support, and opportunities for collaboration with various teams, ensuring they have the resources needed to successfully complete the project.