Casa Niya Branding and Website Revamp

Open
Casa Niya
Bracebridge, Ontario, Canada
DS
Web Master
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative UI design Graphic design Branding & style guides
Skills
color palette target audience digital data typography style guides image resolution figma (design software) branding brand identity research
Project scope
What is the main goal for this project?

The main goal for the project is to create a comprehensive style guide for Casa Niya, revamp the logo, and update the website content and structure to reflect the new branding. This will involve several different steps for the students, including:


- Research around the company's brand identity, values, and target audience.


- Logo refresh that incorporates the revamped branding


- Creating a style guide that contains a color palette, typography, components, logo variations, printable assets, and more.


- Restructuring the website layout and content to incorporate the new styles and improve user experience.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following tasks:


- Create a comprehensive style guide


- Design a new website layout that incorporates the new styles.



Final deliverables:


- A finalized style guide document in digital format


- Figma layout mockups


- High-resolution files of the revamped logo and/or various assets.


How will you support learners in completing the project?

- Meetings with students multiple times every week if needed, with a minimum of a one-hour weekly alignment meeting.

- Support in gathering requirements

- Comprehensive and easy-to-follow tasks

- Help with design direction

- Constructive feedback and help from a senior UI designer with more than 15 years of experience in the field

Supported causes
Responsible consumption and production
About the company

Small-size hobby flower farm with a local presence.