ReBrand Project; HiBnb switches to StayHi
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Project scope
Categories
CommunicationsSkills
cannabis brand management marketing booking (sales) network switchesHiBnb is a booking engine similar to airbnb but for cannabis friendly activities, events, and accommodations. It also doubles as a marketing vehicle for cannabis brands, dispensaries, and cannabis related businesses.
HiBnb's trademark has been opposed by Airbnb and we are in the process of rebranding to StayHi.
Oversee the rebrand; from logo to tagline, to brand bible, values, reasons to believe, brand guidelines, and to strategize on steps to spread awareness for the rebrand; a marketing campaign including building assets to execute the campaign.
Students can gain real world experience to put on their resume and portfolio with an international company emerging in a new innovative global industry.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
HiBnb is an online booking engine for cannabis friendly accommodations, events and experiences, and an advertising channel for legal cannabis brands and products.
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