ReBrand Project; HiBnb switches to StayHi

Closed
Main contact
HiBnb
Toronto, Ontario, Canada
Project
Academic experience
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Communications
Skills
cannabis brand management marketing booking (sales) network switches
Details

HiBnb is a booking engine similar to airbnb but for cannabis friendly activities, events, and accommodations. It also doubles as a marketing vehicle for cannabis brands, dispensaries, and cannabis related businesses.


HiBnb's trademark has been opposed by Airbnb and we are in the process of rebranding to StayHi.

Deliverables

Oversee the rebrand; from logo to tagline, to brand bible, values, reasons to believe, brand guidelines, and to strategize on steps to spread awareness for the rebrand; a marketing campaign including building assets to execute the campaign.

Mentorship

Students can gain real world experience to put on their resume and portfolio with an international company emerging in a new innovative global industry.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospitality, Marketing & advertising, Travel & tourism

HiBnb is an online booking engine for cannabis friendly accommodations, events and experiences, and an advertising channel for legal cannabis brands and products.