Researching ways to license patented green energy solution in the United States

Closed
Geosource Energy
Toronto, Ontario, Canada
Darryl Chow
Director, Marketing & Sales
(2)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Operations Market expansion
Skills
project collaboration scalability machinery research business development operations
Project scope
What is the main goal for this project?

We operate a green energy patented technology that takes fossil fuels out of cooling and heating buildings. This technology is strategically aligned with the movement towards green energy in commercial and residential spaces and as such, a wide market beyond our operational zone of Ontario has opened up.

We want to be able to take our formula to other markets, without incurring the high cost of moving machinery there, which our clients would need to pay. This excess cost would be counterintuitive to our operations and goals, making our international expansion not as economically scalable.

That being said, our team has identified that in order to get around this cost, we can up-skill, train and mobilize teams in regions closer to our potential U.S. customers, to which we can license our patented formula. These teams can be trained by one of our team members for a period of approximately 6 months, and can hit the ground running by sourcing machinery and infrastructure in their regions to complete the projects for our clients.

That brings us to the central piece of this project with you: we need to know in what U.S states we could operate this model, taking into account regulatory, legal, costs and time.

Our goal in this project is for students to help us identify growth opportunities in the United States, an overview of the players in the green space, particularly in deep energy retrofits and beneficial electrification, that we can collaborate with to offset the cost of servicing clients internationally.

This is an opportunity to apply business theory and research a solution that is going to dominate the American energy sector in the years ahead, while collaborating with Geosource, a Canadian leader in the space.

The primary focus for the students will be: to research the market capabilities and players in the space that we can up-skill, an analysis of the States that would be best to find partners in, as well as regulations and legal aspects to consider.

Our goal at the end of this project collaboration experience is: to carve a path on how to license in the U.S. Final deliverables will include research, analysis and a final presentation to our company.

Student's primary contact: (Darryl Chow, Director of Business Development)

Secondary contact: (David Gordon, Director of IP & Technology)

About the company

Technical specialists in geothermal energy system design and construction, GeoSource Energy (GSE) is a design-build company that specializes in providing renewable heating and cooling to buildings through ground-source geothermal systems. GSE is the largest core competency geothermal solutions provider in Canada and operates out of Caledonia, Ontario. For over 17 years, GSE has successfully delivered in excess of 300 projects; our work has helped to offset approximately 80,000 tonnes of CO2 in the atmosphere. GSE provides geothermal drilling technologies and design services for condominiums, offices, commercial real estate, industrial/infrastructure developments, community housing, and educational facilities. As the premier geothermal specialist we pride ourselves on quality workmanship and superior client servicing, helping our partners achieve exceptional long-term operational cost savings while meeting their low carbon goals.