Vanue LLC aims to enhance its outreach efforts by developing a comprehensive lead list tailored specifically to the retail industry. The project focuses on identifying potential retail clients who could benefit from Vanue LLC's services. Learners will apply their knowledge of market research and data analysis to compile a targeted list of retail businesses. The project will involve researching industry trends, identifying key players, and gathering contact information for decision-makers within these organizations. By the end of the project, learners will have developed a strategic lead list that can be used by Vanue LLC's sales team to initiate meaningful business conversations. This project provides an opportunity for learners to apply classroom knowledge in market research, data collection, and analysis to a real-world scenario.

The primary deliverable for this project is a detailed lead list of retail industry contacts. This list should include company names, key decision-makers, contact information, and a brief description of each company's potential needs. Additionally, learners will provide a summary report outlining the research methodology used and any insights gained during the process. The deliverables will be presented in a clear and organized format, ready for Vanue LLC's sales team to utilize in their outreach efforts.