Beau Beauty Go-To-Market Strategy
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Project scope
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Market research Product or service launch Software development Machine learning Artificial intelligenceSkills
marketing strategies go-to-market strategy researchCreate a Go-To Market Strategy for our company to help our product reach product-market fit
Students will need to create, and implement a marketing strategy that will help our company gain more traction.
1. Analyze Competitors' strategy (What works and what doesn't work)
2. Conduct Market Research
3. Based on research, formulate a marketing strategy
Students will have access to:
1. Platform Data (Metrics)
2. Template of our current strategies
3. Will be working directly with our marketing team
About the company
Beau Beauty Inc. is a SaaS artificial intelligence and augmented reality beauty tech business solutions provider dedicated to transforming the consumer shopping experience through seamless and omnichannel experiences. We are pushing the frontiers of technology to offer results-driven, interactive, and sustainable Metaverse-ready solutions that can be easily integrated into a brand’s website and apps.
With global cosmetic returns occurring in 1 out of every 4 purchases, Beau Beauty seeks to harness the power of augmented reality and artificial intelligence to revolutionize the customer’s make-up shopping experience. Our revolutionary technology aims to provide a flexible virtual make-up try-on experience that aims to help retailers minimize returned make-up products and environmental impacts while providing consumers a smooth and seamless buying process. Beau Beauty is here to bridge the gap between shopping virtually and the traditional customer experience.
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