As part of Causeway Digital’s work with nonprofit clients, we’ve helped dozens of 501c3 organizations join the Google for Nonprofits program, which provides a variety of benefits, including up to $10K/month in free paid search advertising from the Google Ad Grants program.

In order to take advantage of this program and other opportunities available to nonprofits, Causeway Digital provides consulting and support services in five key areas, including Analytics, SEO, Paid Advertising, Social Media, and Email Marketing.

For this Digital Marketing Internship, we’re excited to work with students who are interested in growing their skills in these five areas and provide strategy and execution for client campaigns.

DETAILS

1. Analytics: Good data should be the foundation of any solid digital marketing strategy.

• Learn how to help clients set up, monitor, and analyze their website and social data to understand which channels and content are driving the best results; from awareness to visits to conversions.

2. Search Engine Optimization: From keyword research to website content to technical optimization, there’s a lot that goes into getting found on search.

• Learn how to help clients identify opportunities and implement best practices on their websites to improve organic search performance, including rankings/position, impressions, and clicks.

3. Paid Advertising: Planning, implementing, and optimizing paid campaigns across multiple channels can get complicated. But understanding the basics is always a great place to start.

• Learn how to help clients understand how to best use Paid Search, Display, Video, and Social to reach their audience and improve the efficiency and effectiveness of paid campaigns.

4. Social Media: Social channels have an unparalleled ability to increase brand awareness, engagement, and two-way dialog with your audience. But it can come at a cost. Content creation, boosting posts, and responding to reviews and comments takes time.

1. Learn how to help clients develop a strategy and plan for social and improve their ROI by implementing best practices for content creation, paid advertising, and analytics.

5.Email Marketing: As one of the most targeted and least expensive forms of digital marketing, email can help engage and remarket to current customers, lapsed customers, and shopping cart abandoners.

• Learn how to help clients grow, segment, and optimize their email campaigns to generate better results.

This position is for an unpaid internship, but can be applied to school credit. Talk to Riipen or your school for more information. Based on performance, this internship may also lead to additional projects or opportunities with Causeway Digital or its clients, but there is no guarantee of this result.

WHAT YOU WILL LEARN

1. How to research keywords and performance forecasts for Google Ads and to set up, manage, and optimize performance of Google Ads Accounts.
2. How to advise clients on ways to improve digital marketing performance across multiple channels.
3. How to create performance dashboards/reports to highlight digital marketing performance.
4. Have opportunities to interact directly with clients, including presenting performance reports and offering insights and recommendations.
5. Receive hands-on training and support in multiple digital marketing platforms and tools, which are key to performance success.

Work directly with Matt LeBeau, a 15-year veteran of advertising agencies and a strategist, tactician, and trainer for businesses and nonprofits working toward the greater good.