Progress AI Brand Messaging Project #2

Closed
Progress AI
Vancouver, British Columbia, Canada
liam lytton
Employer
(11)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications
Skills
brand messaging marketing materials research and development brand identity artificial intelligence
Project scope
What is the main goal for this project?

The main goal for this project is to create a comprehensive brand messaging strategy for Progress AI. This will involve several different steps for the students, including:


- Researching the current market and competitors.


- Developing a unique brand identity for Progress AI.


- Crafting a brand messaging strategy that reflects the company's mission and values.


- Creating a content plan for the company's website, social media, and other marketing materials.


- Developing a plan for tracking and measuring the success of the brand messaging strategy.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the current market and competitors.


- A unique brand identity for Progress AI.


- A comprehensive brand messaging strategy that reflects the company's mission and values.


- A content plan for the company's website, social media, and other marketing materials.


- A plan for tracking and measuring the success of the brand messaging strategy.



Final deliverables should include:


- A written report explaining the research, development, and outcomes of the project.


- A presentation summarizing the project and its findings.


About the company

Make Progress AI is an all-in-one feedback platform designed to streamline the process of providing meaningful and personalized feedback to students. It reduces the time educators spend on administrative tasks while enhancing the quality of feedback students receive.