Marketing Strategy Plan

Closed
Preeminent Management Ltd.
Richmond, British Columbia, Canada
Preeminent Management
Owner and Manager
(11)
3
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Market research Competitive analysis Creative writing Marketing strategy Marketing analytics
Skills
marketing strategies target market value propositions market analysis marketing market research
Project scope
What is the main goal for this project?

We want students to help us build a marketing strategy plan to grow and engage our target market. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

  • What is our position in the market provide a market analysis?
  • How do students currently perceive our brand and marketing, based on publicly available information about our company?
  • What channels should we utilize for promotion, including ones we are not currently using?
  • What budget is appropriate for advertising, given our goals?
  • How could our messaging be updated to better explain our value proposition?
What tasks will learners need to complete to achieve the project goal?

- Meet with the owner and fact find out about our current business identity

- Conduct market research

- Write a market analysis report

- Provide revision to the business mission, vision, and core value that's more aligned with the market research result.

About the company

A company that specializes in helping small business owners gain compatibility through a grant application and operation optimization. We also takes over daily yet repetitive business tasks so small businesses can focus on development and services.