SELEST Security is seeking to enhance its online presence and engagement through a comprehensive social media marketing plan. The company recognizes the need to optimize and upgrade its current social media platforms to better connect with its target audience and effectively communicate its brand message. The project aims to analyze existing social media channels, identify areas for improvement, and develop a strategic marketing plan that aligns with SELEST Security's business objectives. By applying classroom knowledge of digital marketing strategies, learners will have the opportunity to work on real-world scenarios, focusing on content creation, audience engagement, and performance metrics. The goal is to create a cohesive and actionable plan that can be implemented to boost SELEST Security's online visibility and customer interaction.

The project deliverables will include a detailed social media marketing plan that outlines strategies for content optimization, audience targeting, and engagement tactics. Additionally, learners will provide a comprehensive analysis report of the current social media performance, highlighting key areas for improvement. The final deliverable will be a presentation summarizing the proposed strategies and expected outcomes, ensuring SELEST Security has a clear roadmap for enhancing its social media presence.