Our company is launching an organic sports drink and we are looking to create a marketing strategy to attract more customers.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how customers perceive our brand and marketing.
• Recommending new channels we should use for promotion.
• Identifying an appropriate budget for advertising.

Bonus steps in the process would also include:

• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of an advertising budget

Bonus steps would include:

• Updating our messaging

Final deliverables should include

• A complete, detailed marketing plan.