Real Estate Brand Identity and Graphic Design

Closed
Devonport Real Estate
Waterloo, Ontario, Canada
CC
Cogie Cogan They / Them
President
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Design & creative Graphic design Branding & style guides Market research Marketing strategy Humanities
Skills
branding brand identity research real estate logo design
Project scope
What is the main goal for this project?

Our company is looking to create a logo and branding guide for a real estate company.


We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

  • Researching the brand identity.
  • Logo and proposals that reflect who we are
  • Work to create a branding guide for us to reference
  • Creating custom branding sheets with colours and logos.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Research into brand
  • Logo ideas
  • Brand reference

Final deliverables should include

  • A start to a brand sheet and guide for us to reference
  • Prototypes of the logos made with software
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Names of competitors to understand the market
  • Work within the student's software expertise
  • Ideas of brand identity
About the company

Startup real estate company operating in Southwestern Ontario and Manitoba