competitive market analysis of marketing practices
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Wew are in a very competitive industry that is required to constantly onboard and attract new clients, as the services are one off engagements. Our product/service is very homogeneous and it can be difficult to differentiate from the competition. Marketing strategy and tactics is the sole difference between growth and success or lacklustre results.
This will include:
- review of competitive landscape, identify all competitors and the many marketing tactics in the market
- Detailed review of my company's advertising, effectiveness of each medium, brand and theme assessment.
- develop profile of typical client to understand their decision making and the emotions used to make purchase decision
- What tasks will learners need to complete to achieve the project goal?
-
- competittive landscape assessment (mostly on-line), analysis of gaps in the marketing startegy and suggestions for improvements
- review of design and effectiveness of marketing assets
- discussions with owner and maybe clients about triggers customers to act, and why they made the choices they made
- What is the main goal for this project?
-
Wew are in a very competitive industry that is required to constantly onboard and attract new clients, as the services are one off engagements. Our product/service is very homogeneous and it can be difficult to differentiate from the competition. Marketing strategy and tactics is the sole difference between growth and success or lacklustre results.
This will include:
- review of competitive landscape, identify all competitors and the many marketing tactics in the market
- Detailed review of my company's advertising, effectiveness of each medium, brand and theme assessment.
- develop profile of typical client to understand their decision making and the emotions used to make purchase decision
- What tasks will learners need to complete to achieve the project goal?
-
- competittive landscape assessment (mostly on-line), analysis of gaps in the marketing startegy and suggestions for improvements
- review of design and effectiveness of marketing assets
- discussions with owner and maybe clients about triggers customers to act, and why they made the choices they made
About the company
- https://Resetmydebt.ca
- Legal, Education, Banking & finance
We help people get better with money so they make good financial choices and be Money-Smart so they can live their best life. We educate and coach people on the 4 pillars of personal finance: spending, borrowing, investing, and risk management. For those that are dealing with debt problems we provide solutions such as consumer proposals and bankruptcy services.