Petra Mayer & Associates Consulting has had substantial success in its marketing strategy by focussing on SEO-based content strategy for website and LinkedIn. In order to continue in the same way, we want to develop a multi-dimensional content project that includes a downloadable paper with relevant blog articles, LinkedIn posts and YouTube video content.

Together with the students we will define the content topics, identify required research, write the white paper and respective articles keeping in mind the SEO strategy behind the content. In an ideal case scenario. we would be identifying supporting interview subjects. I will conduct the interviews and create recordings for the website and small video snippets for social media.

Research subject matter, write multi-page report and edit the report using Canva, create 3 blog articles on the same content, coordinate interviews and edit video content using pre-existing templates.

We believe this project could include:

• Defining content strategy based on SEO objectives
• Research subject matter and develop content for downloadable white paper
• Identify interview subjects, coordinate interviews, prepare questionnaires, and create short video versions of the video recordings
• Create LinkedIn posts referencing the blog articles and white paper

We will work with the students identifying the topic and support them finding where and how to research the subject matter. We will support them in the content structure, the SEO basis for the content and how to divide the content into separate articles and LinkedIn Posts.

We will further identify subjects matter experts for interviewing and guide them in the coordination of the interviews. Once prepared and the interviews have been completed by myself, we will support the students in create short video snippets for social media.

I will be available weekly to meet with the students to help them through the project.