Premium BBQ Apparel

Closed
Edale
Reigate, England, United Kingdom
Preferred learners
  • Anywhere
  • Academic experience
Categories
Branding & style guides Digital marketing Sales strategy
Skills
target market brand marketing product marketing branding grilling research photography
Project scope
What is the main goal for this project?

We are a new brand that wants to create small batch apparel for the home BBQ and grill market. We have a Chef's Apron in manufactuer whilst stylish and practical. We have design concepts for the first two garments but want to develop branding and landing pages. The samples will use different materials and design refinements to then go into a short run production run and retailing in UK and possibly US into 50 states from Florida.

This is an opportunity to work with experienced business professionals to create a unique product and its branding. All copyright and intellectual property will be purchased from the intern at the end of the project. There is potential for ongoing involvement after the first garments.

The intern will be required to sign a non-disclosure and non-poach agreement. On signing more specific details on the garment, design sketches, design inspiration and branding concept will be shared.

What tasks will learners need to complete to achieve the project goal?

Create brand and product marketing collateral that reflects the comfort, practicality and durability without being too pretentious.

Do relevant brand and chef wear fashion research.

Develop collateral for a brand marketing.

Photography and shoots to showcase the product.

Possible collaberation ideas with venues that meet our target market.

About the company

Edale is a professional services business. We developed adn are for business, people and individuals. There are 4 main units: Personal and workplace financial advice - Make informed and timely decisions about your financial affairs for you, family or your company. Investment services: venture financing to portfolio management. Regulated deal making, bespoke mandates, due diligence, financing modelling and everything in-between. Enterprise development and support - Smaller company advice to innovate and accelerate through advice, coaching, mentoring and tech. Creative design + marketing - Wow designs with no hassles or headaches. Projects come from a variety of brands we are involved in and own.