Stakeholder Engagement and Member Recruitment Optimization
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Communications Marketing strategySkills
stakeholder engagement communication marketing planning marketing calendar marketingWiggins Pass Flotilla 96 recognizes outreach using social media, local press, and community partners as essential to our mission of improving recreational boating safety, supporting the United States Coast Guard, and attracting new members to our flotilla. We need to make better use of the different platforms available to us and organize our messaging better. There are a number of resources that we can make use of for content and need to build a marketing calendar that identifies platforms, messages, and timeline.
Our goal is to have a communication and marketing plan that we can execute on using our personnel with limited marketing background. An optimized plan would enable us to effectively engage our community towards improved recreational boating safety, promote the United States Coast Guard as a career choice, and attract new member to our flotilla.
About the company
Flotilla 96 was founded in 1973. We currently have approximately 95 active members. We are one of the largest Flotillas in Division 9, 7th District.
The mission of the U.S. Coast Guard Auxiliary is to contribute to the safety and security of our citizens, ports, and waterways. We balance our missions of Recreational Boating Safety and Coast Guard Support with Maritime Homeland Security and other challenges that emerge as a result of a post-9/11 era.
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