Virtual Internship Opportunity: Marketing
Preferred learners
- United States
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for teams or groups of 5-6 marketing students.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service)
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
We will plan to communicate with our virtual intern(s) using these communication tools:
Text, email, phone, Skype
Primary contact: Amy Labus-Olson, President/Founder
Secondary contact: R.L. Olson, IT Manager/Business Analyst
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for teams or groups of 5-6 marketing students.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service)
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
We will plan to communicate with our virtual intern(s) using these communication tools:
Text, email, phone, Skype
Primary contact: Amy Labus-Olson, President/Founder
Secondary contact: R.L. Olson, IT Manager/Business Analyst
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.flighttrainingtech.com/
- Education, Airlines, aviation & aerospace
Amy Labus-Olson founded Flight Training Technologies (FTT) in 2015 with the goal to develop a digital solution for flight training information management for small business flight schools and independent flight instructors. With that goal in mind, she began work on Skynotes, a Flight Training Information Management Web App for private pilot airplane single-engine land programs. Designed especially for Part 61 flight schools and independent flight instructors, Skynotes has everything the user needs for success in their private pilot program. It tracks their flight and ground training progress, lessons/coursework, flight time and resources.