BleuLife Media Group seeks to enhance its advertising strategy by developing an interactive dashboard that tracks and analyzes advertising campaign performance. The goal is to provide a comprehensive tool that not only monitors current campaign metrics but also integrates market trend analysis to predict future engagement and revenue opportunities. This project will allow learners to apply their knowledge of data analytics, visualization, and market research. The dashboard should be user-friendly, enabling marketing teams to make informed decisions quickly. Key tasks include data collection, integration of analytics tools, and the creation of visual representations of both current and predictive data. This project will help BleuLife Media Group optimize its advertising efforts by providing actionable insights.

The primary deliverable is a fully functional interactive dashboard that tracks advertising campaign performance and incorporates market trend analysis. The dashboard should include visualizations of key performance indicators (KPIs), trend analysis graphs, and predictive analytics features. Additionally, documentation detailing the data sources, methodology, and user guide for the dashboard is required. The project should culminate in a presentation demonstrating the dashboard's capabilities and insights gained.

Project Scope

Data Collection & Integration:

• Extract key advertising and audience engagement data from Semrush (SEO & paid ad performance), Google Analytics (web traffic & conversion metrics), Quantcast (audience insights & demographic trends), and Braze (customer engagement & campaign effectiveness).
• Clean and consolidate data for meaningful analysis.

Performance Analysis & Predictive Modeling:

• Analyze historical campaign performance across platforms to identify trends in audience behavior, engagement, and ad ROI.
• Develop predictive models to forecast ad effectiveness based on past trends and emerging consumer behaviors.

Dashboard Development & Visualization:

• Design and build an interactive PowerBI or Tableau dashboard to visualize key advertising KPIs, such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and audience retention.
• Incorporate real-time or scheduled data updates for ongoing campaign optimization.

Strategic Recommendations:

• Identify opportunities to optimize ad placements, refine audience targeting, and improve marketing strategies.
• Provide data-driven insights to enhance BleuLife’s ad sales strategy, brand partnerships, and revenue generation.