Web Traffic Monitoring and SEO Audit Project

Closed
Access Control Sales Ltd.
Mississauga, Ontario, Canada
Owner
(1)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Digital marketing Search engine optimization Sales strategy
Skills
web traffic google analytics search engine optimization auditing zoho office suite sales web development access controls
Details

The main goal for the project is to set-up and configure Bing Webmaster, Google Merchant, Google Analytics, Zoho Pagesense, and other web traffic monitoring tools for Access Control Sales Ltd. The project also aims to ensure that all tools are synced and configured correctly to take advantage of industry best practices. Additionally, the project involves auditing the SEO efforts of the company's current websites and suggesting areas of improvement.

Deliverables


- Set-up and configuration of Bing Webmaster, Google Merchant, Google Analytics, Zoho Pagesense, and other web traffic monitoring tools


- Ensure synchronization and correct configuration of all tools


- Audit the SEO efforts of current websites


- Provide suggestions for areas of improvement in SEO efforts


- Develop a report outlining the set-up and configuration process, as well as the findings from the SEO audit


- Present the report to the company stakeholders and provide recommendations for implementation of improvements.

Mentorship

Students will gain real world examples of a fast paced industry leading company. We will supply staff time, access to tools and technology, access to data and more.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Defense & security, Energy, Manufacturing, Mining, forestry & fishery, Transport, trucking & railroad

Distributor and authorized stocking agent for industrial electronic components: Timing relays, Thermocouples, Wireless transmitters, and receivers Circuit breakers, 3-phase monitors, Large digital displays, Panel lights, Temperature displays, Battery Master Switch, Spring wound timers. Call or email for more info, we are happy to help.