Lifestyle International Realty seeks to expand its market reach by attracting international buyers to invest in Miami real estate. The project aims to develop a comprehensive marketing strategy that highlights Miami's appeal as a prime real estate destination for international clients. Learners will analyze current market trends, identify key international markets, and propose targeted marketing campaigns. The project will involve researching cultural preferences, legal considerations, and effective communication channels for international audiences. By applying marketing theories and strategies learned in class, students will create a plan that enhances Lifestyle International Realty's visibility and appeal to international buyers, ultimately increasing sales and market share in this segment.

The project deliverables will include a detailed marketing strategy report and a presentation. The report should outline the identified target markets, proposed marketing campaigns, and recommended communication channels. Additionally, students will provide a SWOT analysis of the current market and a timeline for implementation. The presentation will summarize the key findings and proposed strategies to stakeholders at Lifestyle International Realty.