Sliike Web Platform Launch Project - Marketing
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Project scope
Categories
Advertising Digital marketing Lead generation Marketing analytics Search engine optimizationSkills
copywriting brand awareness marketing figma (design software) budget support marketing planning web platforms business developmentAchieve a successful and massive Brand Awareness Campaign that leads to attaining 50k+ users on our platform by December 2022.
Phase One (1 week):
The students will be given orientation and integration on our web platform, marketing plan, marketing operating plan, business development and Figma design.
Phase Two (15 weeks):
The students will be tasked with proposing creative marketing/brand awareness concepts/ideas that create TOMA (Top Of Mind Awareness) for the target demographics, connect them to our brand and move them to action (downloading and using our app). They will engage our marketing agency in designing, copywriting and deployment of marketing activation/brand awareness plans. After launch, they will monitor, track, analyze and report on the Sliike brand awareness progress. The team will be responsible for working closely with the Web Dev team to use Sanity to regularly update our website e.g.blogs, contents etc. The students must create at least one creative promotional video for Sliike with limited or no budget. Support the creation of "How It Works" videos of the mobile app (client and business).
- Onboarding and orientation to integrate.
- Training on Sanity, the tool used for. updating our platform.
- Mentoring, Coaching and guidance from the Snr Brand Specialist, VP - Customer Success & UX and President
- Proactive collaboration from the Web-Dev Team in updating the contents of our website
- Agile, respective, inclusive, collaborative, self-pacing, open-dialogue work environment.
- Work remotely.
- Being challenged to think outside the box, be creative and "dare to be different" in our marketing communication
About the company
Sliike is SaaS Tech Company based in Montreal, Quebec. We own a platform that connects black beauty businesses to clients who need beauty services; enables e-commerce solution for niche beauty products; advertises brands to Sliike users and promotes a place of community for BIPOCs.
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