Podcast Strategy & Set up
Project scope
Categories
Communications Advertising Digital marketing Marketing strategy Social media marketingSkills
target market digital marketing social media off-page optimization (seo) seo copywritingWe want students to help us develop a digital marketing strategy to grow and engage our target market for a new podcast. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- Implement SEO growth & optimization
- What other social media channels should we utilize?
- Re-vamp and Improve Instagram, YouTube, and TikTok content strategy.
- What budget is appropriate for advertising?
- What messaging should we use?
- Ideas for new names.
- How to set up a YouTube Page for growth.
Final deliverables can come in the form of a report and/or presentation:
- Set up the YouTube page to optimize & ensure growth.
- Be aware of YouTube community guidelines to avoid shadow banning.
- Set up Discord strategy.
- Promotions strategy development.
- Re-vamp and Improve Instagram, YouTube, and TikTok content strategy.
- budget appropriate for advertising created
- Create messaging.
- Help with Facebook and Instagram Marketplace and products loading on site.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Podcast content development
Portals
