Fly Brother & Friends Transformational Travel Community

Closed
Presidio Pictures Canada Inc.
Vancouver, British Columbia, Canada
Project
Academic experience
40 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Competitive analysis Digital marketing Sales strategy Marketing strategy
Skills
coaching digital marketing epic emr digital media strategy web analytics social media search engine optimization merchandising auditing
Details

FLY BROTHER & FRIENDS is a new transformational travel community inspired by award-winning television travel docu-series about friendship and connection, FLY BROTHER with Ernest White II (produced by Presidio Pictures). The series is broadcast on PBS stations and Create in the US, and streams globally at PBS.org, Revry, and other platforms.

FLY BROTHER & FRIENDS offers members the opportunity to transform their lives with travel as a catalyst in the areas of health, wellness, love, relationships, community-building, location independence, remote work, entrepreneurship, and holistic well-being. The community, which operates on a monthly or yearly subscription-based model on the Circle platform, brings together a group of core storytellers that provide members with online courses and digital workshops, one-on-one and group coaching calls, members-only trips, merchandise, live events, and other benefits. We help our members create the epic lives they've always dreamed of.

Deliverables

Students will complete audits on our current website analytics, SEO, and social media presence, then create a Digital Marketing Plan, outlining digital strategy and tactics for the company to help improve FLY BROTHER & FRIENDS' chances for impact and profitability.

Mentorship
  • Provide specifics regarding company details, mission, vision, and objectives
  • Provide an official letter of recommendation, endorsement on students' LinkedIn page, or a reference of their cooperation with the business
  • Attend the students’ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students
  • Attend an online meeting to tell students about your company and your goals for the project before the first milestone AND answer periodic emails or phone calls over the duration of the project to address students' questions

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Media & production

Presidio Pictures creates, produces, and delivers diverse, intelligent motion pictures, television programs, virtual reality/video games, and digital media that center narratives from Black, Indigenous, and People of Color (BIPOC), LGBTQ+, and senior/elder communities, while providing worldwide audiences with enjoyable, empowering entertainment.

Our stories hail from myriad cultures, languages, and experiences the world over, creating global community through visual and immersive storytelling.