Vaquita is registered in Canada, and we are currently participating in a BC-based incubator program to grow and scale our business. We have conducted initial market research to define our early adopters and target customers but are now looking to take a deeper dive into the Canadian market and the competitive landscape, as well as understanding how to best engage with our early adopters.

Our target customers are young individuals who have interests in travel and cultural tourism, regularly stream videos on mobile or web, and are comfortable with online payment transactions, and largely located in higher income countries across the globe.

As part of our initial market research, we carried out a survey to help confirm the perceived early adopters for our product in Canada. While the results were positive, there is a clear need for us to narrow down further and further understand the needs of our early adopters (15 to 35-year-olds who travel locally or internationally, at least one a year).

We are looking for students to help us better quantify the market opportunity in Canada, while also developing a better understanding of our Canadian early adopters.

Students are expected to carry out the following tasks:

· Creating and administering surveys to our target customers and early adopters

· Contacting early adopters to participate in market research study

· Analysing feedback and extracting key insights to aid in product development

· Provide recommendations for product development and brand positioning based on the competitive landscape and industry size

Successful outcomes include development and delivery of a market research report which should describe:

• The characteristics of our early adopters and early majority and tips on how to serve them
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand and product

Students will work closely with the Chief Growth Officer who is supervising the market study. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.