Akose wants to take our social media presence to the next level to drive traffic and determine our SEO strategy. We need to ensure our website and development is available for our users.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include the following:

• Using our company’s social media analytics to tailor the content calendar to our customer's activity rather than general trends

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Provide a report outlining the SEO strategy we should pursue.

Bonus steps would include:

• Tailoring the content calendar to our customers' activity levels at different times and days.

Final deliverables should include

• A report containing our company's most relevant SEO keywords and a content calendar.
• Designs and writing for several social media posts to be uploaded per the content calendar.